Future research should examine other psychological variables and their relationships to flaming in electronic communication. Pages ratings 100% 2 2 out of 2 people found this document. If you continue browsing the site, you agree to the use of cookies on this website. They must be satisfied first before we can take up any other activity. Over a million stunning new images at your fingertips. Most downloaded cognitive psychology articles elsevier. The two studies reported here begin a research program designed to augment evolutionary theories of helping behavior by adding cognitive, affective, and social processes, but the issues addressed a. Download as ppt, pdf, txt or read online from scribd. Prentice this book presents an edited collection of new essays inspired by william j. Sep 01, 2004 page xi all are major topics in university degree courses on crime and criminal justice, and each book should make an ideal foundation text for a relevant module. Mcguires psychological motives consumer motivation.
Motives and drives in psychology posted on february 6, 2019 april 8, 2019 by martin in psychology, a motive is generally defined as a state of physiological or psychological arousal which influences how we behave. If there is no need in the organism, there will be no behaviour. This research applies mcguire s psychological motives framework to unlock various cognitive and affective psychological motives i. This paper develops a typology based upon motivations for shopping online. Dec 24, 2012 buying motives definition and psychological factors and other elements slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A work in progress john e jost, mahzarin r banaji, anddeborah a. These facets include attitude, behaviours, opinions, selfimage, views of others, and so forth.
In this article we will discuss about the primary and secondary motives. Buying motives definition and psychological factors and other elements slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Hawkins university of oregon contributing authors linda l. The final subject provides a thorough outlook on attitudes by examining their formation, functional theories and change strategies involved with the affective, behavioural and cognitive abc model. Nature of motivation mcguire s psychological motives 1. Motivation is that driving energy that moves us toward achieving goals and accomplishing tasks. As an aid to understanding, clear summaries are provided at regular intervals, and a glossary of key terms and concepts is a feature of every book. Citescore values are based on citation counts in a given year e. Whenever a need arises the organism is driven to fulfil that want or need. The system helps marketers to isolate motives likely to be involved in various consumption situations categories edit.
Motivation is a process that starts with a physiological or psychological need that. Our objective was to explore the psychological origins of media gratifications by examining how pertinent psychological variables, based on mcguires paradigm, help explain television viewing motivation. This research applies mcguires psychological motives framework to unlock various cognitive and affective psychological motives i. Consumer behavior building marketing strategy thirteenth edition david l. Mcguires psychological motives mcguire developed a. Study california state university fresno marketing 110 flashcards and notes. Mcguire, is reprinted from the uses of mass communications. An analysis of these motives, including online convenience, physical store orientation e. Towards a better understanding of motivational consumer.
This paper is a slightly revised version of part of a longer paper entitled psychological factors influencing consumer choice, appearing in the final volume of this project ferber, 1976. This research presents the first attempt to explain flaming motives in electronic communication incorporating the uses and gratification perspective, and the study examines only four of mcguires psychological paradigms. A need for achievement involves no deficit in the body. While mcguire used a four point model to explain marketers that a consumer is affected by a combination of needs and not a single need, murray tried to list 27. In this article, i argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. Mcguires psychological motives a fairly detailed set of motives used to account for specific aspects of consumer behavior. Some internal psychological factors influencing consumer choice, journal of consumer research, oxford university press, vol. Crossvalidation, construct validation and application of a psychological taxonomy of consumer motives. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory.
Boost engagement with internal communication videos. Citeseerx citation query psychological motives and. This categorization helps marketing experts isolate the motives that might be involved in the consumption of sales goods. A thought process thought process is a develop speaking to associate in nursing subtle inward power that animates and urges a behavioral response furthermore gives particular heading to it reaction. Mcguire s psychological motives consumer motivation. For this reason, people writing about needs and motives in personality often use the two terms interchangeably, as we will. Firstly, as hybrid cars are different, consumers who switch to hybrid cars will need to find out and learn new information about how hybrid cars works.
Psychologists have divided motives into three typesbiological motives, social motives and personal motives. A typology of online shoppers based on shopping motivations. Study 19 mcguires psychological motives flashcards from haley b. Compared to biological motives, social and psychological motives are a. These motives are personal in the sense that they are very specific to the person psychological make up of the individual. Consumer behavior building marketing strategy thirteenth. We have appreciated earlier the importance of motivation in determining human behaviour. Marketing 110 at california state university fresno. Mcguires psychological motivations or motives is a classification system where human consumption motives have been organized into 16 categories. Mcguires psychological motives nature of motivation mcguires psychological. Mcguire s psychological motives marketing 110 with geringer at california state university fresno studyblue flashcards.
Many psychologists such as william mcguire and henry murray have tried to list human motives. Mcguires psychological motives mcguire developed a classification system that. It tends to go relatively unnoticed when we have it, but we often really notice when we dont. The case for motivated reasoning university of toronto. Translated under the general editorship of james strachey, in collaboration with anna freud, assisted by alix strachey and alan tyson. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. Under the mcguires psychological motives, the factors that drive consumers to purchase hybrid cars can be due to cognitive growth motives and affective preservation motives.
Lp 9a theories of motivation 20 123108 psychological aspects of hunger attitudes, habits, and psychological needs regulate food intake. With an increasing age profile and similar patterns of morbidity to the general population, the id population would benefit from baseline data from which to establish risk factors. The goal here may be fulfillment of a want or a need. Some internal psychological factors influencing consumer choice. Chapter 5 the motive perspective pearson education. Under the mcguires psychological motives the factors that. William james mcguire is considered by some to be the father of cognition.
Some internal psychological factors influencing consumer choice, journal of consumer research, volume 2. Motivation and consumer involvement are two crucial sides of the decision making pertaining to purchase of products. Mcguires psychological motives marketing 110 with geringer. The notion that goals or motives affect reasoning has a long and controversial history in social psychology. Mcguire s psychological motives cognitive preservation motives cognitive growth motives affective growth motives affective preservation motives 1015 16. The psychology of attitudes, motivation, and persuasion. The psychological motives are also known as personal motives. Some internal psychological factors influencing consumer choice william j. Background there is currently no published research in ireland on the health behaviours of adults with an intellectual disability id. Evidence on the alcoholic beverages preferences and drinking motives in europe, dem working papers series 2, university of pavia. Some motives are more basic or critical than others 3. All humans acquire a similar set of motives through genetic endowment and social interaction 2. They are called social motives because they are learned in social groups, particularly the family.
Microsoft word lp a motivation and motivation to eat. Mothersbaugh integrated solutions, llc gail tom california state university, sacramento mc graw hill education. Exploring cognitive and affective psychological drivers. Motivation is the driving force within individuals that impels them to action. Table 1 from psychological motives and communication gratification, by william j. Some internal psychological factors influencing consumer. Curiosity, need for affiliation introduction to psychology social sciences psychology.
Study 19 mcguire s psychological motives flashcards from haley b. They are inseparable attributes that influence the consumers to. Need for consistency people have a basic desire to have all parts of them consistent and they purchase products that fulfill this need. While a variety of personality dimensions might be considered as related to motivational needs. What is motivation motivation university of oklahoma. The propositions that motives may affect perceptions erdelyi, 1974, attitudes festinger, 1957, and attributions heider, 1958 have been put forth. Motivation is the activation or energization of goaloriented behavior. Its hard to say how the need to achieve differs from the motive to achieve. The propositions that motives may affect perceptions erdelyi, 1974, attitudes festinger, 1957, and attributions heider, 1958 have been put forth by some psychologists and challenged by others. Psychological predictors of television viewing motivation. An essential need is to have all features or components of one.
Mcguire developed a motive classification system that is. Our objective was to explore the psychological origins of media gratifications by examining how pertinent psychological variables, based on mcguire s paradigm, help explain television viewing motivation. This research presents the first attempt to explain flaming motives in electronic communication incorporating the uses and gratification perspective, and the study examines only four of mcguire s psychological paradigms. Mcguire developed a motive classification system that is more specific than maslows. Motivation and emotion dietary restraints, if the doctor has advised a patient to avoid sweet foods there may be an increased desire to eat sweets. Mcguires psychological motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations. Secondary needs secondary needs lead to psychological or social motives. Find a reliable collection of management notes, ebooks, projects, presentations, video tutorials and lot more, compiled from a variety of books, case studies, guidance from management teachers and of course the internet to make your management studies a joyride.